Here's why:
* Logos is a Greek word that has a variety of meanings, including:
* Word, speech, discourse
* Reason, logic, thought
* Principle, plan, design
* Logo is a modern English word that refers to a graphic symbol used to represent a company or organization. It is a shortened form of "logotype".
While both words have similar roots in the Greek language, they are distinct words with different meanings and usages.