Similar meaning, but more formal:
* Singular
* Exceptional
* Distinctive
* Uncommon
* One-of-a-kind
* Unparalleled
* Unprecedented
More informal options:
* Special
* Different
* Original
* Unusual
* Odd (can be negative connotation)
* Peculiar (can be negative connotation)
Words emphasizing individuality:
* Individual
* Distinct
* Unconventional
* Unorthodox
Words emphasizing rarity:
* Rare
* Scarce
* Infrequent
The best alternative will depend on the context of your writing.