What is another word for logo?

There isn't one perfect synonym for "logo," as the word itself is quite specific. However, depending on the context, you could use words like:

* Brand mark: This emphasizes the connection to the company or product.

* Symbol: This highlights the visual representation aspect of the logo.

* Insignia: This suggests a formal or official emblem.

* Trademark: This emphasizes the legal protection of the logo.

* Emblem: This is a general term for a symbolic design.

* Icon: This emphasizes the recognition and memorability of the logo.

Ultimately, the best alternative depends on the specific meaning you want to convey.