General synonyms:
* Choice: This is a very common synonym for preference, simply meaning something you choose over other options.
* Liking: This implies a positive feeling towards something.
* Favor: This implies a preference for one thing over another.
* Inclination: This suggests a tendency towards something.
* Tendency: Similar to inclination, this suggests a natural leaning towards something.
More specific synonyms:
* Predisposition: This suggests a natural tendency towards something, often based on past experiences.
* Affinity: This suggests a strong attraction or liking for something.
* Predilection: This implies a strong preference for something, often based on personal taste.
* Craving: This implies a strong desire for something specific.
* Appetite: This can be used to describe a preference for a particular type of food or drink.
The best synonym to use will depend on the specific context of your sentence.