Here's why:
* it's is a contraction of "it is".
* its is a possessive pronoun, meaning "belonging to it."
So, you would use "it's" when you're shortening "it is" and "its" when you're indicating possession.
Here's why:
* it's is a contraction of "it is".
* its is a possessive pronoun, meaning "belonging to it."
So, you would use "it's" when you're shortening "it is" and "its" when you're indicating possession.