* Word, speech, reason: This is the most common meaning associated with "logo" as it relates to a company's visual identity. It signifies the brand's core message and identity.
* Thought, idea, concept: This meaning points to the deeper meaning and values behind a brand.
* Principle, rule, order: This emphasizes the structure and logic behind a brand's design and message.
Therefore, "logo" represents more than just a picture. It encapsulates the essence of a brand's communication, philosophy, and identity.