* Color - This is the broadest term, as it refers to any visual sensation produced by light.
* Tint - While typically used for lighter shades of a color, it can also be used more generally to refer to a specific color variation.
* Shade - While typically used for darker shades of a color, it can also be used more generally to refer to a specific color variation.
* Chromatic color - This term specifically refers to colors that have a hue, as opposed to achromatic colors like white, black, and gray.
Ultimately, the best alternative term depends on the specific context and what you want to emphasize.