* Calligraphy: This is the most common term for decorative writing. It emphasizes the beautiful and elegant execution of letters, often using specialized tools and techniques.
* Lettering: This term is more broad, encompassing any stylized form of writing, including hand-lettering, typefaces, and logotypes.
* Hand-lettering: This refers specifically to lettering created by hand, often with unique flourishes and variations.
* Script: This term usually refers to a cursive style of writing, but it can also be used broadly to describe any decorative writing that resembles a written script.
* Typography: This refers to the design and arrangement of typefaces, which can be used to create decorative text.
The most appropriate term depends on the specific type of decorative writing you are referring to.