Positive:
* Passion and love: Red is often associated with romance, desire, and intimacy. Think of red roses, red hearts, and Valentine's Day.
* Energy and excitement: Red can symbolize vitality, strength, and enthusiasm. It's the color of action and adventure.
* Courage and bravery: Red has been linked to military valor and heroism throughout history.
* Good luck and prosperity: In some cultures, red is associated with good fortune and wealth.
* Celebration and festivity: Red is often used for holidays, birthdays, and other celebrations.
Negative:
* Anger and aggression: Red can be seen as a color of rage, violence, and danger. This is why stop signs and fire alarms are red.
* Danger and warning: Red is used to signal danger and caution, like in traffic signals and emergency vehicles.
* Blood and violence: Red is often associated with bloodshed, violence, and war.
* Evil and the devil: Red is sometimes used to represent evil, the devil, or hell.
Other Connotations:
* Heat and warmth: Red is associated with fire, sunlight, and warmth.
* Power and dominance: Red can symbolize strength, authority, and control.
* Speed and urgency: Red is often used to convey a sense of speed and urgency.
Cultural Variations:
It's important to note that connotations of red can vary across cultures. For example:
* In China, red symbolizes good luck, happiness, and prosperity.
* In India, red is associated with fertility, passion, and strength.
* In some African cultures, red represents mourning.
Ultimately, the connotative meaning of red is complex and depends on the specific context and culture.