Here's why:
* Rhetoric is the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
* It focuses on the persuasion of the audience, aiming to influence their thoughts, feelings, and actions.
* It utilizes various techniques like logic, emotion, and credibility to build a strong argument.
Other related terms include:
* Persuasion: The act of convincing someone to do or believe something.
* Argumentation: The process of presenting reasons for or against a proposition.
* Eloquence: The art of speaking or writing with fluency and persuasion.
* Oratory: The art of public speaking, particularly in a formal setting.
While these terms all relate to the use of language for persuasion, rhetoric is the most encompassing term that specifically focuses on the artful and strategic use of language for this purpose.