The sales pitch in a business proposal uses the kind of language not as likely to find report which would ordinarily use more?

The sales pitch in a business proposal uses language that is more likely to be found in marketing materials rather than a typical report. This is because the purpose of a sales pitch is to persuade and enthuse the reader, while a report aims to inform and present facts.

Here's a breakdown of the language differences:

Sales Pitch:

* Emotional language: Focuses on the benefits and value proposition, using phrases like "revolutionary," "game-changing," "unparalleled," or "transformational."

* Active voice: Emphasizes the company's actions and the impact of their solution, using phrases like "we will," "we can," "we have achieved," or "we are committed."

* Strong verbs and adjectives: Creates a sense of excitement and urgency, using words like "unlock," "revolutionize," "leverage," or "optimize."

* Direct and persuasive tone: Clearly articulates the benefits and value of the proposed solution, often using bold claims or guarantees.

Report:

* Neutral and objective language: Focuses on presenting information clearly and concisely, using factual data and evidence.

* Passive voice: Emphasizes the results or findings, often using phrases like "it was found," "it is believed," or "it is recommended."

* Formal and technical language: Utilizes industry-specific terminology and avoids jargon.

* Clear and concise tone: Prioritizes readability and understanding, often using bullet points, tables, and charts to present data effectively.

In summary, a sales pitch in a business proposal is designed to capture the reader's attention, highlight the benefits, and create a sense of excitement about the proposed solution. In contrast, a report is designed to inform the reader about a specific topic, providing objective information and data.