Here's a breakdown:
* ruh: Like the word "rug" but with a slightly softer "r" sound.
* FEE: Like the word "fee" but with a slightly longer "e" sound.
* kee: Like the word "key" but with a softer "k" sound.
It's important to note that the "i" at the end is not pronounced like the "i" in "kite" but rather like the "i" in "kit".