General terms:
* Persuasive: This is a broad term for language that aims to convince someone of something.
* Propaganda: This term implies a systematic effort to manipulate opinions through biased or misleading information.
* Rhetorical: This describes language that is intended to be effective and persuasive, often using specific techniques.
* Loaded: This describes words that carry strong emotional connotations, potentially influencing opinions without direct argument.
More specific terms:
* Slogan: A short, catchy phrase that aims to capture attention and influence opinion.
* Buzzword: A word or phrase that is popular and often used to create a particular feeling or impression.
* Euphemism: A word or phrase used to make something sound less negative or offensive, potentially influencing opinions by avoiding harsh truths.
* Dysphemism: The opposite of euphemism, a word or phrase used to make something sound more negative or offensive, aiming to influence opinion by creating negative associations.
Technical terms:
* Framing: The way information is presented to influence how it is understood and interpreted.
* Cognitive bias: A systematic error in thinking that can influence opinions and decisions.
The best word to use will depend on the specific context and the type of influence you are interested in.