* Emotional Appeal: It appeals to the reader's desire for a refreshing and invigorating experience, associating the orange juice with the positive emotions of sunshine and Florida.
* Bandwagon Effect: It implies that everyone is buying fresh-squeezed orange juice, making the product seem desirable and trendy.
* Glittering Generalities: The phrase "invigorating taste of Florida sunshine" is a vague, positive statement that doesn't actually describe the product's taste but creates a positive association.
Overall, the statement uses emotional language and positive imagery to make the product seem more appealing than it might actually be.