General terms:
* Campaign: This implies a planned and organized effort to achieve a specific goal, like electing a candidate or raising awareness about an issue.
* Promotion: This is a broader term encompassing activities designed to increase visibility, popularity, or sales of something.
* Advocacy: This refers to actively supporting or defending a cause or person.
* Publicity: This focuses on generating media attention and public awareness.
More specific terms:
* Marketing: This involves strategic communication and activities to reach a specific audience and influence their thoughts or behaviors.
* Lobbying: This is a focused effort to influence government policy or decision-making.
* Propaganda: This is a form of communication designed to manipulate and influence people's beliefs or actions, often through biased or false information.
* Public relations: This focuses on building and maintaining positive relationships between an individual or organization and the public.
Examples:
* A political campaign to get a candidate elected.
* A marketing campaign to promote a new product.
* A lobbying effort to change a law.
* A propaganda campaign to spread misinformation.
The best term to use depends on the specific situation and the methods being employed.