* Simple: The real estate market is currently very lucrative.
* With context: Despite the long hours, the tech industry offers some of the most lucrative jobs.
* Figurative: Her social media presence has become a surprisingly lucrative side hustle.
* Formal: The company's acquisition of the smaller firm proved to be a highly lucrative decision.
* Informal: I'm hoping my new freelance writing gig will be super lucrative!
The best way to use "lucrative" depends on the context and tone you want to convey.