It describes a noun, typically something that brings in a lot of money or profit.
For example:
* "The company's new product line is proving to be lucrative."
* "He landed a lucrative job in finance."
It describes a noun, typically something that brings in a lot of money or profit.
For example:
* "The company's new product line is proving to be lucrative."
* "He landed a lucrative job in finance."