* A random word: Bolding is used for emphasis, so it shouldn't be used arbitrarily.
* A word with no particular importance: The bolding should highlight something significant, like a key term, a title, or a name.
* A word already clear from context: Bolding is for emphasis, not redundancy.
* Every single important word in a sentence: Overuse of bolding can make the text hard to read and lose its impact.
* A word meant to be a hyperlink: Hyperlinks are usually underlined, not bolded.
Essentially, bolding should be used sparingly and strategically to emphasize important points and guide the reader's attention.