Ehrenreich focuses on the rise of the "flexible workforce," characterized by:
* Instability: Jobs without benefits, temporary contracts, and unpredictable hours are common.
* Competition: Workers are encouraged to compete against each other for scarce jobs and resources.
* "Emotional labor": The expectation that workers will be constantly positive and upbeat, even in the face of hardship.
Ehrenreich argues that this new economy is a bait and switch – it promises opportunity and mobility, but delivers insecurity and exploitation. She investigates the realities of this system through her own experiences working as a waitress, a receptionist, and a housecleaner, as well as through interviews with other low-wage workers.
The book delves into the psychological and social consequences of this economic shift, including:
* Increased stress and anxiety
* Erosion of community and social support
* Rising levels of debt and financial insecurity
Ultimately, *Bait and Switch* aims to highlight the hidden costs of the "new" economy and to advocate for a more equitable and sustainable system.