Which marketing book is prefered to start reading first Marketing Management Philip Kotler Or Principles of Markiting Kotler?

Both "Marketing Management" and "Principles of Marketing" by Philip Kotler are excellent books for learning about marketing, but "Principles of Marketing" is generally recommended as the better starting point.

Here's why:

* Focus: "Principles of Marketing" provides a more comprehensive and foundational introduction to the core concepts and principles of marketing. It covers a wide range of topics, from the marketing mix to consumer behavior and market segmentation, in a more accessible and beginner-friendly manner.

* Depth: While "Marketing Management" delves deeper into the intricacies of marketing strategy and decision-making, it can be overwhelming for someone new to the subject. "Principles of Marketing" lays a strong foundation before diving into more complex concepts.

* Accessibility: "Principles of Marketing" is often written in a more engaging and straightforward style, making it easier to understand and apply the information. It's also typically shorter and more concise than "Marketing Management."

However, if you're looking for a more in-depth and strategic approach to marketing, "Marketing Management" would be a suitable choice after you've gained a good understanding of the fundamentals.

Ultimately, the best choice depends on your individual learning style and goals. If you're a complete beginner, "Principles of Marketing" is a great place to start. If you already have some marketing knowledge or need a more advanced perspective, "Marketing Management" might be a better fit.

It's also worth noting that there are updated editions of both books, so you might want to consider the latest version for the most current information.