* They: This is the most common and neutral option, especially when referring to newspapers as a collective group. Example: "They reported on the recent election."
* It: This can be used when referring to a specific newspaper as a single entity. Example: "It was founded in 1850."
* The press: This is a collective term referring to journalists and publications, including newspapers. Example: "The press covered the event extensively."
* The media: This is a broader term encompassing all forms of mass communication, including newspapers. Example: "The media is under scrutiny for its coverage."
Ultimately, the best pronoun to use will depend on the context and what you are trying to convey.