While the common understanding of institutional writing revolves around formal, official documents produced by organizations, there are alternative perspectives:
1. Institutional Writing as a "Genre": This definition focuses on the characteristics of institutional writing, regardless of the specific organization or document type. It highlights features like:
* Formal language and tone: Often using impersonal pronouns, passive voice, and jargon.
* Structured format: Following specific guidelines for organization and presentation.
* Purpose-driven: Designed to achieve a specific goal, such as informing, persuading, or requesting.
* Audience-specific: Tailored to a particular group with specific needs and expectations.
2. Institutional Writing as a "Mode of Communication": This definition emphasizes the context and role of institutional writing within an organization. It can refer to:
* Communication within the organization: Memos, reports, policies, and procedures.
* Communication with external audiences: Press releases, marketing materials, and website content.
* Communication with other institutions: Letters of agreement, grant proposals, and legal documents.
3. Institutional Writing as a "Form of Control": This perspective sees institutional writing as a tool for power and authority. It can be used to:
* Shape public perception and control the narrative.
* Establish and enforce rules and regulations.
* Maintain order and stability within an institution.
4. Institutional Writing as a "Cultural Artifact": This definition recognizes that institutional writing reflects the values, beliefs, and practices of the organization. It can be analyzed to understand:
* The history and evolution of the institution.
* The culture and social norms of the organization.
* The power dynamics within the institution.
Choosing the "other" definition depends on your specific needs and context. Are you interested in the characteristics of the writing, the purpose it serves, the power dynamics it reflects, or the cultural insights it reveals?