Here's what makes a banner headline effective:
* Concise: It should be short and to the point, using strong verbs and active voice.
* Compelling: It should be interesting and engaging, raising curiosity and prompting the reader to learn more.
* Relevant: It should accurately reflect the content of the story and be appropriate for the target audience.
* Clear: It should be easy to read and understand, avoiding jargon or complex language.
Think of it like the title of a book or a movie - it has to make you want to know more!
Examples of banner headlines:
* "Local Man Wins Lottery, Plans to Retire Early"
* "Scientists Discover New Planet in Nearby Star System"
* "City Council Approves Controversial Development Project"
Key takeaways:
* Banner headlines are the most important headlines on a page.
* They should be engaging, concise, and relevant to the story.
* They play a crucial role in attracting readers and shaping their perception of the news.