Here are some options you could use, depending on the context:
* A box of matches (This is the most common and practical way to refer to a group of matches.)
* A packet of matches (Similar to a box, but may be a smaller or different type of container.)
* A collection of matches (Suitable if you're talking about a group of matches gathered for a specific purpose, like collecting matchbooks.)
* A pile of matches (Describes a loose group of matches.)
Ultimately, the best choice will depend on the specific situation and what you want to emphasize.