Voice:
* Narrative Voice: This refers to the perspective from which the story is told. Is it a first-person account, a third-person omniscient narrator, or a detached, objective voice?
* Authorial Voice: This refers to the personality and attitude of the creator of the media text. For example, is the voice formal or informal, humorous or serious, direct or subtle?
* Target Audience: The voice of a media text is often tailored to its target audience. A children's book will have a different voice than a scholarly journal.
Tone:
* Tone describes the overall feeling or attitude conveyed by the text. It might be playful, serious, dramatic, intimate, or satirical.
* Word Choice: The words used in a text contribute significantly to the tone. For example, using slang creates a casual tone, while using formal language suggests seriousness.
* Sentence Structure and Rhythm: The length and complexity of sentences, as well as the flow of the text, also influence tone.
Visual Presentation:
* Images, Colors, and Fonts: These elements can dramatically influence the overall feel of a media text.
* Layout and Design: The arrangement of elements on the page, such as the use of white space, headings, and images, can affect the tone and readability of a text.
* Visual Style: This can range from minimalist to flamboyant, depending on the intended message and audience.
Examples:
* A news report: The voice is typically objective and factual, while the tone is serious and informative. The visual presentation might feature a neutral color scheme and simple fonts.
* A children's story: The voice is often playful and engaging, with a friendly and approachable tone. The visual presentation might use bright colors, whimsical illustrations, and large, clear fonts.
* A fashion magazine: The voice might be sophisticated and trendy, with a glamorous tone. The visual presentation likely features high-quality photography, stylish layouts, and bold fonts.
Ultimately, the voice, tone, and visual presentation of a media text work together to create a unified message and experience for the audience.