1. Target Users: This is the most common meaning. It refers to the people who will be using or interacting with a particular ICT product or service. For example, the audience for a website could be potential customers, students, or researchers.
2. Consumers of Information: When talking about information dissemination or communication, the audience refers to the people who receive and consume the information. This could be through websites, social media, email, or even traditional media like television and newspapers.
3. Specific Groups within a Project: In some ICT projects, the term "audience" might be used to refer to specific groups of stakeholders involved in the project, such as project managers, developers, or testers.
Here are some examples:
* "The audience for this new mobile app is young adults aged 18-25." (Target users)
* "The audience for this online news article is people interested in technology trends." (Consumers of information)
* "We need to present the project progress to the audience at the next meeting." (Specific groups within a project)
In all these contexts, understanding your audience is crucial in ICT because it helps you tailor your products, services, and communication strategies to meet their specific needs and preferences.