1. Clarity: The message should be clear, concise, and easy to understand. Avoid jargon, technical terms, or overly complex language.
2. Conciseness: Keep the message brief and to the point. Avoid unnecessary details or repetition.
3. Concreteness: Use specific facts, figures, and examples to support your message. Avoid vague or abstract language.
4. Correctness: Ensure that the message is grammatically correct and free from errors in spelling, punctuation, and syntax.
5. Courtesy: Be respectful and polite in your communication. Use appropriate language and tone.
6. Completeness: Provide all the necessary information for the receiver to understand the message and take appropriate action.
7. Consideration: Consider the audience and their needs when communicating. Tailor your message to their level of understanding and interests.
Following these guidelines can help you communicate effectively and achieve your desired outcomes.