General terms:
* Style: This is the broadest term and encompasses all the choices a writer makes, from sentence structure and vocabulary to tone and figurative language.
* Voice: This refers to the unique personality or attitude that shines through in the writing.
* Diction: This specifically refers to the writer's word choice.
* Syntax: This focuses on the arrangement of words and phrases within sentences.
More specific terms:
* Literary devices: This includes techniques like metaphor, simile, irony, etc., that create specific effects.
* Rhetorical devices: This refers to techniques used to persuade or engage the audience, such as pathos, ethos, logos, and rhetorical questions.
* Figurative language: This encompasses all the ways a writer uses language creatively, beyond its literal meaning.
* Imagery: This refers to the use of language to create vivid sensory experiences for the reader.
To understand what term is most appropriate, you need to consider what aspect of the writer's language you're interested in. For example, if you're focusing on how a writer uses metaphors and similes, you might use the term "figurative language." But if you're interested in the overall tone and personality of the writing, you might use "voice" or "style."