1. Clarity: Your language should be easy to understand.
* Avoid jargon and technical terms unless your audience is familiar with them.
* Use concrete language and specific examples to illustrate your points.
* Keep sentences relatively short and simple.
2. Conciseness: Don't use more words than necessary.
* Cut out unnecessary phrases and repetitions.
* Focus on conveying your key message in a direct and impactful way.
* Prioritize strong verbs and powerful imagery.
3. Relevance: Your language should be relevant to your audience and the topic at hand.
* Tailor your vocabulary and style to the specific context.
* Use examples and anecdotes that your audience can relate to.
* Connect your ideas to the audience's interests and concerns.
4. Impact: Your language should be memorable and impactful.
* Use vivid imagery, strong metaphors, and rhetorical devices to engage your audience.
* Incorporate emotion and passion into your delivery.
* Leave a lasting impression on your listeners.
By focusing on clarity, conciseness, relevance, and impact, you can use language effectively in your speeches to connect with your audience and achieve your communication goals.