Capitalize "Southwest" when:
* It refers to a specific region: For example, "The Southwest is known for its deserts."
* It's part of a proper noun: For example, "Southwest Airlines" or "The Southwest United States."
Don't capitalize "southwest" when:
* It's a general direction: For example, "The sun sets in the southwest."
* It's used as an adjective: For example, "We took a southwest-facing apartment."
Examples:
* Capitalized: "The Southwest is a popular tourist destination."
* Not capitalized: "The wind was blowing from the southwest."
* Capitalized: "She lives in the Southwest United States."
* Not capitalized: "We took a southwest-facing room."