Here's why:
* Written Chinese is logographic: Each character represents a word or concept, not a sound.
* Characters are arranged in columns: The text is written in vertical columns that run from top to bottom.
* Columns are read from left to right: You read the columns one after another, starting from the leftmost column and moving right.
However, there are some exceptions:
* Modern simplified Chinese: While the general principle of reading from top to bottom and left to right remains, some modern texts are written horizontally. This is especially true in digital media and signage.
* Traditional Chinese: While also generally read from top to bottom and left to right, some texts, especially classical works, have additional rules for reading order within sentences and paragraphs.
In summary, the basic way to read Chinese is from top to bottom and left to right. While some modern texts are written horizontally, the core principle remains the same.