Here are some key things to ask for:
Product/Service Information:
* Detailed product descriptions: What features and benefits do they offer?
* Pricing and payment options: What are their pricing models, and what payment methods do they accept?
* Customer testimonials/case studies: Do they have any examples of how their products or services have been successfully used?
Market Perspective Information:
* Target customer demographics: Who are their ideal customers?
* Competitive landscape: Who are their main competitors, and what are their strengths and weaknesses?
* Market trends and challenges: What are the major trends and challenges they see in the marketplace?
* Their market position: How do they see themselves positioned in the market? What makes them unique?
* Their growth plans and strategies: What are their future goals and how do they plan to achieve them?
* Their thoughts on the market's future: What do they see as the future of the market, both short-term and long-term?
* Their opinion on the current market conditions: What are the current challenges and opportunities in the market?
* Their experience with specific market segments: If they focus on certain segments, what insights do they have on those specific groups?
Additional Considerations:
* Gather information from a variety of sources: Don't rely on just one source for your information. Talk to competitors, potential customers, industry analysts, and even your own employees.
* Use a standardized format: Create a template or questionnaire to ensure you are gathering consistent data from all sources.
* Be open-minded: Don't be afraid to challenge your assumptions and be willing to change your perspective based on the information you gather.
By gathering this comprehensive information, you can get a well-rounded picture of the marketplace and make informed decisions about your own products or services.