Capitalize "Service" when it:
* Is part of a proper noun: For example, "U.S. Postal Service," "Customer Service Department," "National Park Service."
* Is the first word of a sentence: "Service is important to our customers."
* Is part of a title: "The Importance of Excellent Customer Service"
Do not capitalize "service" when it:
* Is a common noun: "The company provides excellent customer service."
* Is part of a general description: "I'm here to inquire about your service offerings."
In short, follow the standard rules of capitalization for nouns.