Here's why:
* Directness: Active voice clearly identifies the subject performing the action. For example: "The dog chased the ball." It's immediately clear who is doing what.
* Focus: Active voice places emphasis on the action and the actor. This makes the sentence more impactful and memorable.
* Clarity: Active voice is easier to understand and process, as it follows a more natural flow of language.
Passive voice is often used to de-emphasize the actor or to emphasize the object of the action. While it has its uses, it can lead to indirectness, vagueness, and a less engaging writing style.
Example:
* Active: The artist painted the portrait. (Clear, concise, focused on the artist)
* Passive: The portrait was painted by the artist. (Less direct, focus on the portrait)
In summary: While both active and passive voice have their place, active voice generally leads to more direct, focused, and clear communication.