Should the words dial and Colgate be capitalized?

No, the words "dial" and "Colgate" should not be capitalized unless they are at the beginning of a sentence or part of a proper noun.

Here's why:

* "Dial" is a common noun, referring to a device for making phone calls.

* "Colgate" is a brand name, which is a proper noun. However, brand names are generally not capitalized unless they are part of a formal company name (e.g., Colgate-Palmolive Company).

Examples:

* Correct: I dialed the wrong number.

* Correct: I use Colgate toothpaste.

* Incorrect: I used a Dial soap. (Unless "Dial" is part of a specific product name)

* Correct: I work for Colgate-Palmolive.