General usage:
* The word flow in her writing was smooth and engaging.
* The word flow of the speech was so natural, it felt like a conversation.
* The word flow in this poem is very hypnotic.
More specific examples:
* The word flow of the marketing campaign was designed to grab attention and create urgency.
* The author's unique use of metaphors and similes added an interesting word flow to the novel.
* After editing, the word flow in the article was more concise and impactful.
You can also use it in a figurative sense:
* The word flow from the crowd was a cacophony of anger and frustration.
* The ideas flowed from her like a constant stream.
* The flow of information was interrupted by a power outage.
Remember, "word flow" can be used in a variety of contexts, so choose the one that best fits your meaning.