Here's how it works:
* Balanced sentences: Parallelism creates a sense of balance and rhythm by using the same grammatical structure for multiple phrases or clauses.
* Re-using word structure: This repetition of structure emphasizes the points being made and makes the writing more memorable and impactful.
Example:
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." (Declaration of Independence)
In this example, the phrase "that" is used repeatedly, creating a parallel structure that emphasizes the three key points. This makes the statement more powerful and memorable.
Why is it persuasive?
* Clarity: Parallelism helps readers understand the message more easily.
* Emphasize Key Points: The repetition of structure highlights the important ideas.
* Rhythm and Flow: It creates a pleasing rhythm and flow that makes the writing more enjoyable to read.
* Memorable: Parallelism helps readers remember the message more easily.
Other names for parallelism:
* Parallel construction
* Isocolon (when the parallel phrases are of equal length)
Let me know if you have any other questions about persuasive techniques!