* Rhyme: The repetition of similar sounds at the ends of words created a memorable pattern and helped listeners retain the lines. This was particularly important in a time when many people couldn't read.
* Rhythm: The regular pattern of stressed and unstressed syllables created a musical flow that made the poems enjoyable to listen to and easier to recall. This often involved using specific poetic forms like the ballad or the couplet.
These two devices, used in combination, helped create a sense of structure and predictability, making it easier for audiences to remember and recite poems.
Other factors:
* Repetition: Repeating key phrases or ideas also aided memorization.
* Alliteration and Assonance: These sound devices, while not as prevalent as rhyme, also contributed to memorability.
Overall, the use of rhyme and rhythm was a fundamental element of poetry in the 14th century, serving both artistic and practical purposes.