Similar meaning, but less formal:
* Original source
* First-hand account
* Original document
* Source material
More specific terms:
* Eyewitness testimony (if the source is a personal account)
* Archival material (if the source is from a historical archive)
* Contemporary document (if the source is from the time period being studied)
More general terms:
* Evidence
* Data
* Information
It's important to choose the word that best fits the specific context and the type of primary source you are discussing.