Using "X" as a sound:
* X marks the spot (using "X" as the sound, not the letter)
Using "X" as the letter:
* X-cellent (using "X" to start a word)
* Xeroxed X-ray (using "X" to start multiple words)
* X marks the spot (using "X" as the sound, but also as the letter)
Using "X" in a phrase:
* X-ray vision extraordinaire (using "X" in the middle of a phrase)
The best alliteration for you will depend on the context and what you want to achieve.