Here's why:
* "You" creates a direct connection: Using "you" addresses the reader directly, making them feel like you are speaking to them personally. This creates a sense of intimacy and engagement.
* "Or" is impersonal: "Or" is a conjunction used to present alternatives. It doesn't create a personal connection and can come across as distant or unclear.
Example:
* Impersonal: "Or you can try this alternative method."
* Personal and Direct: "You can try this alternative method."
Exceptions:
While "you" is generally the better choice for personal and direct writing, there are exceptions:
* Formal writing: In academic or professional writing, using "you" can be considered too informal. You might use "one," "the reader," or "a person" instead.
* Addressing a specific group: If you are writing to a specific group, such as "parents," you can use "you" in a general sense to address that group.
Overall, using "you" in your writing can create a more engaging and personal experience for your audience.