* Brainstorming: This is the most common and general term for generating ideas in a group or individually. It often involves coming up with as many ideas as possible, without judgment, and then analyzing them later.
* Freewriting: This specifically refers to writing continuously without stopping for a set amount of time, focusing on getting thoughts down on paper rather than on crafting perfect sentences.
* Word association: This focuses on listing words that come to mind when you think of a specific word or phrase, allowing you to explore related concepts and ideas.
* Mind mapping: This uses a visual representation of ideas, connecting them with branches and sub-branches to see connections and relationships.
The best term depends on the specific techniques used and the goal of the exercise.