Here's why:
* Spanish is the official language of many Latin American countries. It's spoken in countries like Mexico, Argentina, Colombia, Chile, Peru, and many others.
* While Spanish is also spoken in Spain, it's less likely that a culture with 80% Spanish speakers would be primarily Spanish (from the Iberian Peninsula) due to the significantly larger population of Spanish speakers in Latin America.
It's important to remember that culture is complex and there are many variations within Latin America. But, a high percentage of Spanish speakers strongly suggests a Latin American cultural influence.