1. A Story: This is the "myth" that a culture tells itself about its place in the world. This story determines how the culture sees its relationship with nature, other cultures, and the universe. It defines what is right and wrong, good and bad. In the book, the dominant story is the "Takers' story," which believes humans are separate from and superior to nature, and are destined to control and dominate the world.
2. A Technology: This is the set of tools and techniques that a culture uses to interact with the world. Technology shapes the culture's way of life, its environment, and its relationship with other cultures. The Takers' story, according to Ishmael, has led to a powerful and destructive technology.
3. An Institution: This is the system of rules and organizations that maintain the culture's story and technology. This can include social structures, laws, religions, educational institutions, and economic systems. These institutions enforce the culture's beliefs and practices, ensuring its continuation.
These three ingredients work together to create a culture, and they are constantly interacting and influencing each other. For example, the story of a culture might influence the development of its technology, which in turn might affect its institutions.
Ishmael argues that the Takers' story is a flawed story that has led to a destructive culture. He proposes that a new story, a more sustainable and ethical story, is needed to create a better future.