Here's why:
* Personification: Giving human qualities or characteristics to inanimate objects or abstract concepts.
* In this case, "cold" is an abstract concept (a feeling or state), and it's being attributed the ability to "freeze" physical features, which is a human action.
This technique creates a vivid image and emphasizes the coldness and detachment of the character. It suggests that the character's internal coldness has a tangible effect on their physical appearance, making them seem older and less vibrant.