It gained popularity in the early 2010s, mainly through the internet and social media. The exact origin of the acronym itself is unclear, but it's believed to have emerged from hip-hop culture and eventually found its way into mainstream usage.
Some notable references to the term include:
* Drake's song "The Motto" (2011): The song features the lyric "YOLO, we only get one shot at this."
* The rise of social media: YOLO became a popular hashtag on platforms like Twitter and Instagram, used to justify impulsive or risky behavior.
While the meaning behind "YOLO" is generally understood, it's often criticized for being a shallow justification for reckless behavior. However, it can also be used as a reminder to seize opportunities and live life to the fullest.