* The urban middle class: This group, including merchants, artisans, and samurai of lower ranks, were the primary consumers of ukiyo-e. They enjoyed the vibrant colors, detailed imagery, and often humorous or satirical subjects of the prints.
* Women: Women played a significant role in the ukiyo-e market, both as patrons and subjects of the prints. They were particularly drawn to images of beautiful women, fashion, and romantic themes.
* The wealthy: Wealthier patrons commissioned custom-made ukiyo-e prints or acquired high-quality prints from renowned artists.
* Tourists and travelers: Ukiyo-e prints were popular souvenirs for travelers visiting Edo (present-day Tokyo) and other major cities.
* Foreigners: In the late Edo period, ukiyo-e prints gained popularity among Western visitors to Japan, who were fascinated by their exotic and artistic qualities.
Specific examples of ukiyo-e prints and their target audience:
* Bijin-ga (beautiful women prints): These prints depicting stylish women were popular among both men and women, serving as sources of fashion inspiration.
* Kabuki actor prints: These prints depicting famous kabuki actors were popular among theatergoers and fans of the performing arts.
* Landscapes: Scenic views of famous locations, like Mount Fuji or the city of Edo, appealed to both locals and travelers.
* Sumo wrestler prints: These prints were popular among sumo wrestling enthusiasts, particularly those who followed the sport closely.
In essence, ukiyo-e prints offered something for everyone in Edo society, from the everyday working class to the elite, making them a widely enjoyed art form.