This is a common and romantic way to say "Hello my love" in Bulgarian.
Here's a breakdown:
* Здравей (Zdravei) - Hello (informal, used with friends and family)
* моя (moya) - my (masculine)
* любов (lyubov) - love
You could also use a more formal greeting like "Здравейте" (Zdraveite) if you are addressing someone older or in a more formal setting. However, "Здравей" is a more natural and affectionate way to greet your love.