Here's how it's typically used:
* Que viva México! (Long live Mexico!) - This is a common patriotic phrase.
* Que viva la fiesta! (Long live the party!) - This is used to express enthusiasm for a celebration.
* Que viva el amor! (Long live love!) - This is a romantic expression.
The literal translation of "que viva" is "that it lives." It's a wish for something to continue existing or prosper. It's a heartfelt expression of joy and hope.