It refers to the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Here are some related terms:
* retoriko (rhetorician) - a person skilled in rhetoric
* retorikal (rhetorical) - relating to rhetoric
* retorika ng wika (rhetoric of language) - the study of how language is used to persuade or influence others
Example:
"Ang retorika ay mahalaga sa pagsasalita sa publiko."
(Rhetoric is important in public speaking.)